Emirates National Oil Company (ENOC) and Microsoft plan to develop the ‘service station of the future'.
The two companies have signed an agreement to create a concept for petrol stations which will include mobile apps to direct motorists to less busy stations, and yet more advertising and upselling at the pump.
The concept will be developed at an ENOC station, and will include the use of data from CCTV and other sensors, to manage queues and waiting times, and to improve safety on the forecourt, while customer apps and other data will be used to promote retail.
Customers will ‘enjoy' a personalised experience as they get products and services recommended to them based on their preferences and get them delivered to their cars while they refuel, the companies said in a statement.
The MoU was signed
by Zaid Alqufaidi, Managing Director, ENOC Retail and Sayed Hashish, Regional
General Manager, Microsoft Gulf, at GITEX.
"Dubai has witnessed transformational growth over the past years, largely driven by the emirate's ability to adopt innovative technology solutions to spur its development," said His Excellency Saif Humaid Al Falasi, Group CEO, ENOC. "Key institutions continuously strive to achieve excellence, and ENOC is proud to play a major role in this success story.
"With operations spanning the entire energy value-chain, we take pride in having built a robust retail network that has enabled customers across the UAE with their fuelling needs. Our operations will continue to evolve to meet the ever-changing needs of our customers, and we are deeply committed to remaining front and centre in a new era of digitised retail. Our collaboration with Microsoft will enable us to transform motorists' and customers' experiences well before they roll onto the forecourt. By embracing new technologies and introducing novel ideas, we continue our journey towards supporting the Dubai 2021 Plan to become a smart city", he added.
"Microsoft's mission is to help every individual and organisation on the planet to achieve more," said Sayed Hashish, Regional General Manager, Microsoft Gulf. "Our customers are the true digital transformation heroes - engaging customers, empowering employees, optimising operations and reinventing business models. As we move forward with ENOC on the Service Station of the Future programme, we have the opportunity to redefine the fuel retail experience, establishing ENOC stations not just as efficient service centres, but as enticing destinations for the whole family. That is what digital transformation is all about; it enables organisations to position themselves at the forefront of innovation, by capturing, enhancing and modernising the end-to-end customer experience."
The ENOC Service Station of the Future programme will be delivered by Microsoft Services, a team of digital advisors, engineers, consultants and support professionals that provides a wide range of services for organisations to help them implement and adopt Microsoft innovations and new business models.