Canon develops the key imaging system components featured in its EOS series of interchangeable-lens cameras - CMOS image sensors, image processors and interchangeable. Incorporating a wide-ranging product lineup - from high-performance flagship models that are used by professionals, to entry-level models that allow users to enjoy high image quality shooting with easy operation and low price points of entry. Canon continues to support the diverse needs of customers.
In 2003, when digital SLR cameras were changing constantly, Canon introduced its breakthrough EOS 300D. The camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of popular products, including the professional EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording and filmmaking.
In March 2018, Canon launched products such as the EOS M50 mirrorless camera and EOS 2000D DSLR, which allow entry-level users to enjoy capturing professional looking images. In striving to further expand its line-up, Canon has once again secured the leading share of the global market in 2018.
In September 2018, in pursuit of further expanding the boundaries of image capture, Canon launched the EOS R mirrorless camera, equipped with a full-frame sensor, as part of the EOS R System, a new imaging system with lenses at its core. In addition, in February 2019 Canon launched the EOS RP – a small, light and practical full-frame mirrorless camera with impressive image quality - and announced six new RF lenses, currently under development, as part of its plan to expand the EOS R System.
Canon says they will continue to refine its diverse imaging technologies based on its core optical technology to expand and create an even stronger EOS System that offers new avenues of image capture to meet the needs of increasingly diverse users and to promote the ever-growing photo and video culture.
Venkatasubramanian Hariharan, Business Unit Director, B2C, Canon Middle East, commented, “Canon is proud to deliver a range of cameras that offer everyone a route to creativity, enabling us to be the leading brand in the Middle East market. We compliment the growing appetite for new technologies and camera systems by consistently raising the bar for optical and imaging innovations - from compact cameras offering lightweight, fixed lens flexibility in the palm of your hand to DSLRs and mirrorless cameras with state-of-the-art features and exceptional versatility.”