E-commerce operator noon has announced the beta launch of operations in Egypt.
The Gulf e-tailer has launched trial operations in Egypt, which it says will give more choice to shoppers and help Egypt's retailers, many of which have zero or limited online presence, to gain a share of the online commerce market.
Noon will be available in Egypt as a website and app, carrying products in electronics, fashion, beauty, baby, home and kitchen ware.
The company has launched an Egypt office in Cairo's Smart Village, as well as a Customer Fulfilment Centre (CFC) in Greater Cairo's Abu Rawash area. Noon says it will open five additional CFCs to ensure service to all cities and governorates is quick and efficient.
Noon launched in the UAE and Saudi Arabia last year.
"E-commerce is still relatively new in Egypt, and noon has the opportunity to help shape a digital marketplace perfect for the country with this beta launch. We're so excited to start building strong relationships with the local retail community and customers, supporting Egypt's growth and entry into e-commerce," said Mohamed Alabbar, founder of noon.