Chinese brand Huawei is catching up on its market share on the wearables segment, a sector that Apple traditionally has and continues to dominate.
Based on the IDC report, Huawei managed to achieve a 282% increase during the first three months of the year when compared to the same period last year and shipped a total of 5 million wearable devices in Q1 of 2019 alone.
With its products in wearables, like the Watch GT smartwatch, which the company announced had sold over two million units globally in Q1 of 2019. According to the report however, it states that the "recent uncertainty surrounding the company's smartphone future, the outlook for the wearables sides also looks to remain in flux".
Last month, Huawei introduced its FreeLace earphones to its wearables segment, further expanding its offerings. The FreeLace, Huawei says, addresses many of the issues that consumers have voiced.
Through the self-developed HUAWEI HiPair technology, the company allows users to bypass complicated first time pairing by simple plug-and-pair with the Huawei smartphone using a Type-c charging slot.
The device supports up to 18 hours of playback or 13 hours of talk time on a single charge and in just five minutes can power up to 4-hours of usage with the plug-and-charge feature.
Additionally, HUAWEI FreeLace removes cords, replacing them with a band made of ‘Memory Metal', or a mix of titanium and nickel, which adapts to the shape of the neck and is soft on the skin.
These smart earphones also use built-in magnetic sensors that detect whether the device is in use or not. Attaching the earphones ends the connection and shift the earphones to standby mode, increasing battery life, and separating them directly activates them.
Huawei says its consumer-centric approach will put consumers at the heart of the business in a market that's traditionally been Samsung and Apple's to share, but with new entries from Xiaomi, Fitbit and Huawei, that looks to change.