The next five years will mark a dramatic
enterprise shift toward the edge of networks, where emerging technologies can
be harnessed to radically improve user experiences, transform business models,
and generate vast revenue opportunities.
That’s according to a new book
launched today by
at the Edge: Change, Challenge, and Transformation on the Path to 2025,
developed by Fast Future in
collaboration with Aruba, reports that edge technologies – those which process
and analyze user data where people connect to a network – will revolutionize
customer and employee experiences, create more dynamic, responsive, and
personalized business models, and even catalyze the growth of entirely new
The book also argues that enterprises must embrace fundamental change to realize these opportunities, engaging in widespread strategic, structural, and leadership transformation.
Key themes and findings
The edge of the network holds the key to
industry transformation: The edge is designed to
enable and capitalize on modern digital experiences at the convergence of
people, apps, and things – allowing customer and ecosystem partners to take
these actionable insights to then create “experiences” for employees and
customers. This is making it possible for businesses and organizations in
various industries to leverage data and insights to deliver new and immersive
experiences to consumers and end customers.
It is driving sectors from education and retail to healthcare and hospitality to rethink how they act today. New types of experiences such as location-aware mobile engagement, digitally assisted patient care, and user-aware meeting rooms can give organizations a competitive advantage.
One-third of businesses will create edge-enabled mainstream personalization by 2025: The study shows that a clear majority (67%) of respondents believe at least 30% of businesses will be using the edge to create “mainstream personalization” in the next five years.
From the classroom to the office, retail stores, and major event venues, edge technologies will enable personalized service delivery that meets growing user expectations of an immediate, customized experience.
New benefits from the edge will be realized: Other benefits arising include localized products, services, and pricing (52% of respondents), enhanced real-time market insight (50%), improved customer and user satisfaction (48%), and faster product and service innovation (47%).
These shifts will be underpinned by emerging
business and revenue models, such as payment by facial recognition or
biometrics (highlighted by 70% of survey respondents), commercial application of
customer data accumulated via the IoT (67%), hyper-personalized instant offers
(63%), demand-driven and location-specific pricing (55%), and subscription
models for everyday purchases such as food and clothing (52%).
Morten Illum, VP EMEA at Aruba, concludes: “Enterprises should be excited about the edge opportunity, but they should not underestimate the degree of change needed to unlock it – including the implementation of a network infrastructure that is strong and flexible enough to withstand the greater demands edge technologies impose, and the security threats they create. Given the pace and uncertainty of the change ahead, it is also essential to base any edge strategy on an open technology ecosystem that leaves flexibility to adapt and evolve over time.”