Zimbabwe Tourism Authority (ZTA) has appointed VFS Global to promote Zimbabwe as a tourist destination in India and the GCC.
According to a press release, the agreement was signed by Karikoga Kaseke, chief executive of the Zimbabwe Tourism Authority on June 14 in the presence of dignitaries from VFS Global and several other officials from the travel and trade fraternity.
As part of the agreement, VFS Global would support ZTA to build a unique identity of Zimbabwe as a potential tourist destination by educating and spreading awareness to tour operators, travel agents, MICE planners and the general traveller based in India or GCC region.
Kaseke said "We have not been active in the GCC region and our absence has created room for negative perceptions to prevail. However, we are now ready for this market because Zimbabwe is now open for business. Through the appointment of VFS Global as market representatives for Zimbabwe in the GCC region we aim for increased awareness of Zimbabwe and establish destination presence and visibility. We anticipate a rise in arrivals from GCC region to 13,500 by 2021 as VFS Global embarks on aggressively marketing the country.
He also said that India is a huge market for Zimbabwe and they aim to attract over 16,000 Indian travellers by 2021. “This will be done through sustainable destination marketing that will be done by VFS Global."
Jiten Vyas, regional group COO, VFS Global added, “As a country bestowed with rich cultural heritage, Zimbabwe is strengthening its tourism business and entering their potential markets. We are pleased to partner with ZTA to put this country that has so much of untapped tourism potential on the world map for travellers from India and GCC who can now experience the beautiful nation of Zimbabwe. By promoting Zimbabwe’s tourism, we can positively contribute towards the brand building and the economic development of this country.”