Abu Dhabi National Exhibitions Company (ADNEC) signed a deal last week to appoint Hala Abu Dhabi, the destination and leisure management division of Etihad Airways, as the official travel and destination management partner of its key events.
Under the strategic partnership, Hala Abu Dhabi will provide travel services and holiday packages to visitors and exhibitors attending events held at Abu Dhabi National Exhibition Centre.
Humaid Matar Al Dhaheri, group CEO of ADNEC and Hareb Almuhairy, senior vice president destination and leisure management, Etihad Airways, signed the partnership agreement at a special ceremony at ADNEC headquarters in the presence of senior officials from both sides.
According to a press release, ADNEC participates in major defence and security shows held in different parts of the world throughout the year, and the partnership with Hala Abu Dhabi will go a long way in streamlining travel procedures for such events.
Humaid Matar Al Dhaheri, group CEO of ADNEC, said: "We are proud to partner with Hala Abu Dhabi, the Destination and Leisure Management division of Etihad Airways. The collaboration aligns with our priority to ensure a comfortable and convenient travelling experience for the exhibitors and visitors of these important shows. Such partnerships are central to our collective efforts to promote Abu Dhabi’s status as a global business tourism hub.”
He added: “The latest in a series of agreements signed between ADNEC and leading national entities, the partnership is part of ADNEC’s strategy to step up collaboration with like-minded organisations to enhance the competitiveness of its annual and biennial events that deliver a significant impact on the economy of Abu Dhabi through drawing the participation of major exhibitors as well as thousands of experts, decision makers, and visitors from across the globe.
“The exhibitions and conferences hosted by ADNEC play an important role in supporting the UAE’s aviation sector through attracting tens of thousands of exhibitors and visitors from all over the world to the country. These events also translate into significant benefits for other economic sectors, such as F&B and hospitality, giving a strong boost to the country’s sustainable economic development.”
Hareb Almuhairy, senior vice president destination and leisure management, Etihad Aviation Group said: “Through our strategic collaboration with ADNEC we aim to foster the growth of the tourism industry in Abu Dhabi. The meetings, incentives, conferencing and exhibitions (MICE) business plays a significant role in empowering the UAE’s economy and we are pleased to play our part in enabling growth in this sector. Jointly with ADNEC, we will ensure visitors to Abu Dhabi’s major exhibitions receive a warm welcome, enriching experience and the very best Arabian hospitality.
He added: “Exhibitions play an important role in empowering the economy and tourism of the host city, and exposing visitors to the culture, social and environmental sides of Abu Dhabi. This partnership will unify the efforts of both parties to further support the future mission and the vision of UAE.”